A FIELD JOURNAL FOR PROPERTY PEOPLE

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Project Blue

Project Blue, inside the contact record.

A CRM-oriented service with dedicated messaging and a dialer.

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Useful to investigate when the team wants calls and replies close to its pipeline.

Follow the working day

Project Blue emphasizes HighLevel and also names Close and HubSpot. Dedicated lines, RCS/SMS fallback, a CRM dialer and onboarding are advertised. Ask an agent to show the same contact moving from a message to a call and back to an incoming reply without losing the context.

Clarify the cost and ownership

This review uses a scoped-quote requirement rather than an unconfirmed public subscription figure. Request the line, calling, setup and support costs together. Identify who owns the number and conversation history if an agent leaves or a team changes its CRM.

Look beyond the demonstration

The provider offers a sandbox. Use it to understand the interface, then confirm production limits and how unsuccessful deliveries appear. A property team needs a visible way to notice a missed message before an appointment. Delivery promises are vendor claims; this publication has not independently verified them.

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Source notes

  1. Project Blue product and onboarding